Name: Communal seating arrangements.
Look: Lengthy, awkward and back in fashion.
Who would voluntarily eat with strangers as an adult with free will? The younger generation, it seems. Research indicates from the restaurant reservations company Resy, "90% of young adult patrons say they like communal tables, compared with just six in ten of older generations".
Group dining in nationalistic eateries was a big thing during the WWII, actually – there were about two thousand five hundred of them, backed by Winston Churchill.
This might seem strange to you, I know, but communal tables can be fun! As the Resy CEO explains: "Dinner becomes a collective event," and "You never know who you’ll be seated next to; that’s the fun of it!"
Or sitting beside a Hyrox bore eating chicken to fuel his "workout routines"? Or a social media user filming you accidentally in their video while eating a salad? You have to remember: gen Z – the most digitally connected group, who came of age during the pandemic, and many of whom entered an almost exclusively digital workplace – love a structured communal activity. It’s the same impulse driving the popularity of youth running groups, hiking outings and crafting nights: they’re seeking real-world interactions.
You might not fancy it, but lots of young people are lonely (47% of them, according to an Oxfam survey published in June). In a 2023 US report a third of males aged between 18 and 23 reported they had no contact outside their household in the past week. Isn’t it a good thing they’re getting out and sharing meals with new people?
Talking to strangers is good for us, too: it gives us a greater sense of belonging. Additionally the Resy survey points out another advantage: 14% of survey respondents said they’d landed a date at a shared meal event. Given gen Z have gone off the apps, this offers a chance for a unplanned "meet-cute".
Mission accomplished.
Appropriate comment: "Young adults believe shared meals are a total success."
Inappropriate remark: "It’s all fun and games until someone drops a katsu prawn on your Y2K baggy jeans."
A seasoned IT strategist with over 15 years of experience in digital transformation and enterprise software solutions.